Privacy Policy | Scalex Ltd — UK Mobile Lead Generation

Last updated: January 2025 · Version 1.0

This Privacy Policy explains how Scalex Ltd — a UK mobile lead generation and advisory service — collects, uses and protects your personal data in full compliance with UK GDPR and the Data Protection Act 2018.

1. Who We Are

Scalex Ltd ("we","us","our") is an independent mobile lead generation and advisory service in the UK. We are the data controller for personal information collected through this website. Contact: privacy@scalexltd.com · +44 (0) 1234 567 890

2. What Data We Collect

Contact Information: Name, telephone number and email if you contact us.
Call Data: Call logs and recordings for training and quality assurance.
Usage Data: IP address, browser type and pages visited via cookies and analytics.

3. How We Use Your Data

To generate qualified inbound calls and mobile lead enquiries
To provide advisory services and respond to enquiries
To improve our lead generation performance via Google Analytics
To run and optimise Google Ads lead generation campaigns
To comply with our legal obligations

4. Legal Basis (UK GDPR)

Legitimate interests: Operating our lead generation and advisory service
Consent: For cookies and optional marketing
Legal obligation: Where required by law

5. Third Parties

Google Analytics and Google Ads. We do not sell your data. See Google's Privacy Policy.

6. Your Rights Under UK GDPR

Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing

Contact: privacy@scalexltd.com. We respond within 30 days.

7. Data Security

SSL/TLS encryption and appropriate technical measures protect your data.

8. Retention

Call recordings: 12 months. Analytics data: 26 months.

9. Complaints

ICO: ico.org.uk · 0303 123 1113